Larry David Realtor

Larry David knows one thing for certain: real estate isn’t about properties or houses. “It’s about people,” he says emphatically.

The Realtor whose personal touch includes giving out his cell phone number knows that MLS listings and square footage and property amenities are important, but buying and selling homes is more than that. “Many people state and believe that they would love to sell real estate or love to sell homes, that it would be fun to show houses,” he says. “It’s not about showing, selling or buying a home. It’s about people and their particular needs in the stage of life they’re in.”

David came to sell real estate after spending more than 24 years managing and leading other Redding-area organizations and finding a desire to build something independently. Armed with strong administrative abilities, a love of helping others and a good understanding of the market, David took the leap and hasn’t looked back.

Jeannine Hendrickson Photography

“I walked away from something I loved doing and made a good living doing it,” he says. “But I knew it was time to leave and, as scary as that was, I knew it was time to dream and make something new.”

While he knew “beginning” a new career would take time, investment and courage, he didn’t have to look far for inspiration. His passion to change tack later in life was fueled, in part, by two of his adult children, Paul and Rebekah. “It was their bravery and passion to become entrepreneurs that inspired me to break away from management and leadership in the corporate world and set out to take on a new adventure that I could make my own,” he says, and that he has.

His ultra-slick website – – is easy to navigate with property listings, past sales and reviews from satisfied clients. It doesn’t matter if it’s a first-time buyer’s starter home, a retiree looking to leave the city behind for the beauty of the North State or someone looking to upgrade – the attention to detail and the client’s needs are all the same.

“Achievement for me is in how well I served my clients,” David says, adding deals brokered from $7,000 to $1,850,000 receive equal attention. “I am proud of how I treat every client because people matter more than the asset they are selling or buying.”

After all, you can live just about anywhere, but it’s the people that make a house a home.

Larry David – Realtor – DRE#01970937
Associated with The Real Estate Group Inc.
950 Mission De Oro Drive, Redding
(530) 351-2904

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